Seventh Generation EasyDose Laundry Detergent

Our Seventh Generation EasyDose Auto-Dosing Technology ensures the right detergent amount is used every time. Simply flip the bottle, give a firm squeeze, and you're done. One squeeze is all that's needed.

The ultra-concentrated, ultra-convenient liquid laundry detergent comes in a compact 23oz bottle that's easy to store and makes you feel good about your choice. With 66 loads per bottle, it's a small dose that delivers a big clean.

Compared to our standard 100fl oz liquid laundry detergent bottle, this concentrated formula uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter, making it an eco-friendly option.

Our advanced-enzyme formula fights even the most stubborn stains, leaving your clothes clean and fresh. This concentrated laundry detergent is made with 0 percent dyes, synthetic fragrances, or artificial brighteners, providing a gentle, yet effective, clean.

In summary, our Seventh Generation EasyDose Auto-Dosing Technology makes measuring the perfect amount of detergent effortless, while the ultra-concentrated formula delivers a thorough clean using fewer resources. The compact 23oz bottle is easy to store and handle, and the gentle, dye-free, and fragrance-free formula ensures your clothes are cleaned responsibly.

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