Gentle Plant-Based Laundry Detergent for Sensitive Skin & Baby Clothes

Our journey began when we faced a challenging situation - our newborn baby had the worst rash ever. This experience motivated us to take matters into our own hands and start a plant-based soap company in Northern Michigan, supplying Truly Free cleaning solutions to homes and businesses around the world.

What sets our products apart is our commitment to safety. Most commercial household cleaning supplies contain hidden harmful ingredients, but we decided to create non-toxic, plant-based formulas that provide deep cleaning power without compromising your family's health. We take great pride in this, as our products allow you to clean effectively while prioritizing the well-being of your loved ones.

Stephen Ezell, our Founder and CEO, shares our passion for what we do. He emphasizes Truly Free's mission to free over 10 million homes from harmful toxic chemicals and excessive plastic waste. With the support of our customers, we are able to make a positive impact, supporting safe houses and orphanages in Haiti, the Dominican Republic, and Mexico by providing children with food, education, clothing, and shelter.

Truly Free is proud to partner with Cleaning for a Reason, a nonprofit organization that provides free home cleaning services to patients battling sickness and life-threatening diseases. By working together, we are able to contribute to the well-being of those in need and make a meaningful difference in their lives.

Our product offerings include a wide range of Truly Free Laundry Essentials and Kitchen Essentials, all designed with sustainability in mind. From our Signature Scent Laundry Wash, available in 50, 150, and 250-load sizes, to our Stain Stick and Enzyme Stain Remover, each item is crafted to be non-toxic, effective, and environmentally friendly.

One of the key features of our products is the Compact by Design initiative. By focusing on sustainability, we have made small changes in product size and weight, leading to lower carbon emissions during shipping and distribution. These efficient design choices contribute to reducing our environmental impact, allowing us to offer high-quality cleaning solutions that are better for the planet.

Additionally, our Signature Scent Laundry Wash is gentle and safe for baby clothes, with a plant-based formula that ensures a thorough clean while remaining soft and irritation-free. The reusable bottle design promotes sustainability, as you can simply refill and reuse it for continuous eco-friendly cleaning.

At Truly Free, we are committed to providing our customers with effective, safe, and sustainable cleaning products that make a positive difference in their lives and the world around them. Join us on our mission to create a cleaner, healthier future.

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